ZS

At the beginning of the rise of generative AI imagery in mass use across the globe, we had been experimenting, researching, wondering how we could utilize this new technology. We didn’t want to throw it into anything just for the sake of being one of the first to use it in advertising. Then we found the client. ZS. A client that for the section we were working with utilized AI technology to understand data. That gave us the perfect entry point. Not just with generative imagery, but with video experimentation with one of the first Dall-e video generators. While crude and amorphous it told the story of the rise of AI’s abilities and has grown to succeed as story with the impressive progress of AI.