Psychology of Clean Label
We mixed Rorschach tests and food stains to create the visuals behind the psychology of clean label. Utilizing a mixture of photoshop magic and in-studio photography of hundreds of stains and table layouts; we created a unique image series Ingredion could make as it’s own.
Alternative Universe
At the tail end we created a video for a spinoff idea called “The Alternative Universe”. We utilized a photographic flat style to create the visuals, but incorporated a 3D feel with space dust effects and great layer work.
Booth Experience mockup for Alternative Universe door attendees could interact with.