Los Angeles Coalition for Water Conservation

While working alongside Heal The Bay; Geoff McGann decided to launch his own initiative with the backing of the MCGANN | ZHANG team. Their mission: to battle California's drought by spreading awareness, sparking conversation and inspiring action.

The Rocker + The Actress

Los Angeles has a drought problem (which is not surprise to anyone). LACWC wanted to send a message to LA that you look like a total jerk wasting all that water by making fun of a few LA stereotypes.