THE DRUM

Besides entering numerous times into their creatively engaged Chip Shop Awards. I have also created the campaigns for a few of their award shows and events. Listed below are some samples of those campaigns.

There is No Re- In B2B

During a year where every ad and every company was talking about the great reset during the pandemic, we were briefed on the same premise to make a campaign idea around the great reset. I didn’t think this was the way to go. It seemed like we should be doing the exact opposite, not looking back, but looking forward. Some say that after the last two years, we need a re-set. A re-start. A re-charge. But not B2B’ers. Tested by the pandemic, B2B marketers are at the top of their game. They’re looking forward, not back. At strategy. Creativity. Culture. Digitization. Most of all, growth. There is no re-in B2B. So, we won’t be re-thinking or renewing at #B2BWorldFest (November 9-10), in partnership with The Drum. We’ll be thinking anew. Because that’s what B2B’ers do.

Save Creative Soul

Going above and beyond with the idea of saving creativity, we concocted the idea so save the soul of creativity. And who are the ones fighting the hardest in the streets to save souls? Street preachers! So we became the creativity street preachers forgiving sins, preaching the word of creativity and making a collection of video stunts that got people looking!